8 questions to find out whether digital signage is right for you

Do you want to get started with digital signage but have no idea where to begin? Like most business leaders, you are juggling a thousand priorities and it is hard to make up your mind. Here are eight simple questions to ask yourself to find out whether the time has come to install screens.

1. Do your customers keep asking the same questions?

If the same queries come up again and again, it means your current communication channels (printed posters, announcements, social media) are not enough. A well-informed customer buys more easily than a confused one. Digital signage captures attention far better than a paper poster, and studies show that the message is more easily remembered.

2. Are you looking to grow your business?

Digital signage offers a lever for economic growth on almost every front: customer service, turnover, footfall, brand awareness. And contrary to a widespread belief, installation costs neither a lot of time nor a lot of money: a computer, an LED screen and affordable software are all you need.

3. Do your customers complain about waiting?

An impatient customer is a customer who may not come back. Digital signage acts on perceived waiting time. In the healthcare sector, informing and entertaining patients on screen has reduced perceived waiting time by up to 33%: a 30 minute wait then feels like only 20.

4. Does your message change often?

Constantly replacing paper posters is expensive and time-consuming: negotiating with the printer, buying ink, dealing with breakdowns, putting the posters up. Digital signage removes these tasks: the content is changed in a few clicks. The savings made often pay back the installation very quickly.

5. Are you working on your brand image?

Digital signage strengthens a business’s awareness and recognition. With good software, you can broadcast strong videos and visuals to convey your values and your story. One study indicates that customers exposed to digital signage show a 31% increase in brand recall.

6. Do you have time-sensitive content?

A screen updates in real time, in a few clicks. You can display an offer when a product is nearly out of stock, or the happy hour promotions at just the right moment. The message therefore always arrives at the most relevant time.

7. Does your business depend on shop window footfall?

An LED screen catches the eye and holds passers-by far better than a poster. One study shows that businesses using screens to attract traffic saw their visits increase by 33%. For a footfall-driven business, it is a no-brainer.

8. Do you want to increase sales?

Well placed, a screen has a massive impact. Recent studies indicate that well-positioned signage can increase the average basket by 30% and sales volume by 32%. A screen near the till, for example, is used to drive add-on sales. With a return on investment sometimes achieved within three months, installation becomes a priority.

In conclusion

Whatever aspect of your business you are looking to improve, digital signage can help. If you answered yes to one or two of these questions, it is time to take the plunge. And the good news is: you do not need to be a technology expert or break the bank to benefit from it.